Care
Wash less, store right, repair early.
The rule
Most clothes don't wear out — they wash out. Wash less, store right, and repair early.
The routine
wash cold, inside out, air dry store folded knits, hung shirts mend at the first sign, not the last rotate rest every garment a day
How to start
Wash half as often as you think you need to. Your clothes will last twice as long, and the planet will thank you.